Fenghuang Lake Sales Gallery

Fenghuang Lake Sales Gallery is a commercial presentation and reception center located in Laishan District, Yantai, Shandong Province, China. Positioned near Fenghuang Reservoir and the surrounding mixed use development zone, the project was designed to support the area’s growing residential and commercial expansion while establishing a strong architectural identity within the masterplan.

The project integrates contemporary commercial planning with modern neo Chinese architectural influences, creating a balanced relationship between traditional cultural elements and contemporary urban development. Fragmented building forms, open circulation spaces, and carefully selected material compositions contribute to a refined visitor experience while reinforcing the visual character of the larger commercial district.

Project Name /

Fenghuang Lake Sales Gallery

Typology /

Commercial, Sales Gallery

Location /

Laishan District, Yantai, Shandong, China

Coordinates /

37°27'50.1”N 121°24'58.0”E

Year /

2011

Gross Floor Area /

2,300 m2

Estimated Construction Cost /

-

Working for /

Simplex Design Sdn.Bhd.

Responsibility /

Schematic Design, Design Development